1. Introduction
1.1 Sports IQ Analytics, a company  in the United Kingdom and whose registered office is located at 36 Firs park Avenue Winchmore Hill, London N21 2PT (“we”, “us”, “our”), values the privacy rights of users who interact with our services. This includes those using our platform, mobile apps, and websites, collectively referred to as the “Services”. We are the data controller and process personal data in accordance with applicable privacy laws, including the Data Protection Act 2018, Privacy and Electronic Communications Regulations 2003, and the General Data Protection Regulation (GDPR), as well as any relevant national laws (“Data Protection Legislation“).

1.2 This privacy policy explains how we process personal data when you use any of our Services. This includes users with registered accounts (“Registered Users”), visitors to our Sites, users of our mobile applications (including those for performance tracking and analytics), or when you provide information to us in any other way. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

1.3 We act as the data controller when processing data for Registered Users, users of our Sites, or individuals who provide personal data directly to us. For users who are unregistered (such as club members or players who use our tracking services via our apps but have not registered an account), we may act as a data processor on behalf of the Registered User. The following sections of this policy explain how we collect and process personal data.

1.4 If you are one of our suppliers or an unregistered user, please refer to sections 5 and 7 for specific details on how we process your personal data.

2. Your Data
2.1 For the purposes of this privacy policy, “Your Data” refers to any information that personally identifies you. This may include, but is not limited to, your name, age, address, role at a sports club, email address, mobile phone number, login credentials, GPS data, performance metrics (e.g., speed, acceleration during sporting activities), images, video footage, or other personal details disclosed to us or uploaded through our Sites or Mobile Apps.

2.2 We may also generate anonymized or de-identified data by removing identifiable elements (e.g., your name or email) from personal data. Any use of anonymized data is not subject to this Privacy Policy.

3. How We Collect Your Data
3.1 We may collect and process Your Data in the following situations:
3.1.1 When you visit our Sites, with your consent, we may collect traffic data, location data, and details of the resources you access.
3.1.2 When you register for an account or engage with our Services.
3.1.3 When you submit Your Data on forms, including when you upload media such as video, images, or data as part of competitions or prize draws.
3.1.4 When you contact us with issues or complaints, or to make inquiries.
3.1.5 When you participate in voluntary surveys for research purposes.
3.1.6 When you provide or we collect Your Data via any other means through our Services.

3.2 We may also collect the following data:
3.2.1 IP Address – We may collect details about your device, including your IP address, operating system, and browser type for system administration, fraud protection, and reporting aggregate user statistics.
3.2.2 Cookies – Our Sites use cookies to distinguish you from other users. This helps provide a good user experience and improve our Sites. For more information, see our Cookie Policy.

4. How We Use Your Information
4.1 We primarily use Your Data to perform our contract with you and provide our Services. This includes:
4.1.1 Processing your registration and providing you with login credentials.
4.1.2 Providing information, products, or services you request.
4.1.3 Ensuring the security of your account.
4.1.4 Allowing participation in interactive features of our service.
4.1.5 Notifying you about changes to our Services.
4.1.6 Addressing complaints, inquiries, and issues you report.
4.1.7 Investigating any suspected violations of our Terms of Service.

4.2 We may use Your Data for marketing purposes with your consent, or where it is in our legitimate interest to do so, subject to applicable data protection laws. See Section 9 for more details.

4.3 We may share Your Data with trusted third parties who help facilitate our Services. These third parties are obligated to ensure data security and confidentiality. We do not sell Your Data.

5. Unregistered Members
5.1 If you do not have an account but your personal data is uploaded by a third party (such as a club), we may share your personal data, such as your name, position, photographs, and participation details, with third-party platforms for sports coverage or marketing purposes. We will never share personal data of children under the age of 14. You can object to such use at any time by contacting us.

6. Retention of Your Data
6.1 We retain Your Data for as long as you remain a Registered User or for as long as required to fulfil our contractual obligations. After three years of inactivity, we will contact you to verify if you wish to retain your account. If you choose to cancel, we will deactivate your account, and Your Data will either be deleted or anonymised.

6.2 For Unregistered Users or when data is uploaded by your club, we store Your Data for as long as needed for the club’s purposes. Please contact your club for specific retention policies.

7. Supplier Data
7.1 We collect contact information such as names, emails, phone numbers, and payment details for the purpose of processing orders, making payments, and managing our relationships with suppliers. We retain supplier data for six years after the provision of goods/services.

8. If You Fail to Provide Personal Data
8.1 If you are required by law or contract to provide personal data and fail to do so, we may be unable to provide certain services or products, and may have to cancel your order.

9. Marketing
9.1 We may use Your Data for marketing purposes, including providing information about our services or related products, conducting market research, and offering third-party services with your consent. You have the right to opt-out of such communications at any time.

10. Disclosure of Your Data to Third Parties
10.1 We may share Your Data with third parties for purposes such as:

• Administering your account

• Processing payments

• Hosting services

• Collecting statistical data

• Marketing and press coverage

• Legal and regulatory obligations

11. Cross-Border Data Transfers
11.1 We store our data within the European Economic Area (EEA), but may transfer your data outside the EEA to trusted third parties who are subject to adequate data protection measures.

12. Data Security
12.1 We have implemented technical and organisational measures to secure Your Data against unauthorized access, loss, or disclosure. You are responsible for keeping your account password confidential.

13. Links to Other Websites
13.1 Our Sites may contain links to third-party websites. We are not responsible for their privacy policies and encourage you to review them.

14. Legal Basis for Processing Your Data
14.1 We process Your Data where legally permissible, most commonly for contract performance, legal obligations, or our legitimate interests.

15. Your Rights
15.1 You have the right to access, update, delete, or restrict the processing of Your Data. Please contact us if you wish to exercise these rights.

16. Right to Withdraw Consent
16.1 You can withdraw consent at any time by contacting us at support@sportsiq.com. Withdrawal will not affect the lawfulness of data processing prior to the withdrawal.

17. Changes to Our Privacy Policy
17.1 We may update this privacy policy periodically. Any changes will be posted on this page, and we will seek your consent if required.

18. Contact Us
18.1 If you have any questions about how we process your data or this privacy policy, please contact us at support@sportsiq.com.